The Starbucks blog has a slider presenting covers. There is a clear division into topics (stories) and a presentation of the company's VOD library. When you scroll down, new types of blocks with content appear. The Starbucks website can be browsed like a lifestyle magazine. Promoted entries are accompanied by an illustration those that are less important do not have a title-related picture. The lower the article is the smaller its area. Administrators have many different modules, arranged based on a clear hierarchy, at their disposal. There are many types of visual blocks dedicated to the articles. When visiting the world's largest coffeehouse chain blog's home page, you can immediately experience the variety of the presented content. Instead, a CTA section can be seen at the bottom of the entry, encouraging you to try the product out.Ģ. You will not find a comment section here, which actually very rarely appears on corporate websites.
One might even get the impression that the article web page is simply a well-formatted note, with emphasis put on the selection of headlines, links, pictures. They are not distracted by visual elements. The entry's subpage makes the users focus on the content. The reader immediately knows what Evernote "finds to be the most important". The "featured" section at the top of the webpage, which is entirely dedicated to a single entry, also helps to promote posts. The webpage layout is based on 2 and 3 columns, thanks to which administrators can promote selected content by choosing a larger image. All of this is kept within the company's chosen colour scheme, which builds a sense of coherence in a non-pushy way. Using a lot of white colours and not overloading the reader's eyes with too much text means that the user is happy to go through the list of articles, and can easily choose an eye-catching post that stands out thanks to a photo or an abstract illustration accompanying it and referring to the content of the article. The blog's main page is distinguished by a sense of cleanliness, order, and readability. Based on the selected examples, I will present features that make the blog visually attractive, modern and stand out from the rest. In this post, I will present 6 blogs of famous brands that stand out in terms of design. Almost every corporate site has a tab where you can find a list of news or articles. Blogs have been an integral part of websites for many years.
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